Robyn, you make good points. eBay did not make this policy of allowing animal ads to be on the classifieds site. They just didn't do anything about the policy that was already there. I would suggest, however, that because the medium is different, eBay can and should be held responsible to different standards. We all know that a free ad on the internet means the potential user base AND audience is much, much larger. Though Kijiji classifieds mainly target localized communities, they could reach international audiences, like puppyfind or nextdaypets.com. And so at this point, I don't think eBay classifieds is any better than those sites. What makes Kijiji more dubious is the fact that it IS free, like Craigslist, and so the same "stupid people" who would place those old-fashioned newspaper ads (which, last I knew, you still had to pay for) would be led to this option as a free marketing tool, and so the goal of selling puppies for profit is that much more attainable.
My hope was that eBay would be proactive about enforcing some kind of policy on animal sales. Craigslist, for example, at least has it in their terms of use that animal sales and breeders are strictly prohibited, though rehoming with a reasonable fee is permitted. Not that this stops many, many BYB from making money at the expense of animal life. The community-regulated flagging system on Craigslist is also extremely opaque and imperfect…
Which is where I thought eBay would be different, as the entity that ultimately oversees these classifieds. If they can prohibit and monitor the sale of animals on their own auction site (not to mention other things that were deemed questionable or offensive, like used underwear or even the language used in descriptions), it seems that they can establish a set of enforceable guidelines that would limit the inhumane traffic of animals on their classifieds section. It'd be a much-appreciated statement, at leas,t that they're willing to take a more progressive stance. For example, ads might be REQUIRED to divulge full price (so that it can be better judged whether or not the rehoming fee is "reasonable", though I know the pricetag alone is not enough to go by), owner/rescue's full and registered name, whether or not parents had been screened for health issues, specifics about behavior and temperament, etc. Much like an info sheet that would be available at a shelter or through reputable rescues (which I've also seen place many ads on Kijiji, and I think should be permitted to use the resource, as it can be more searchable and functional than Petfinder at times).
Maybe a more reasonable campaign would be to put pressure on eBay to establish a clear terms of use policy that would promote the responsible rehoming of animals.