Get a load of this classified ad I found today:
"AKC Barkless Hypoallergenic Basenji Puppies For Sale"
"My Beautiful AKC registered male and female basenjis just had eight tri-color puppies. Basenjis are a barkless breed of dog that are indiginous to the African Congo. They are completely odorless and they groom themselves like cats. Basenjis can't bark due to a difference in their vocal chords and are completely silent 99% of the time. They are the easiest dog to take care of, are fully grown at around 20lbs, and make ideal indoor companions. They are sixteen weeks old and are ready to find new homes."
While my current B, Samantha, has probably been the lowest maintenance B I've ever had (of course, I've been far more diligent in getting her, and me, the exercise she needs than I was with the other two!), I don't think I could ever bring myself to make a statement like "They are the easiest dog to take care of", let alone some of the other misleading statements they are making!