It may mean the dog is not tested or that the purpose of the ad is not to advertise that dog as breeding stock but just to brag about an accomplishment.
As someone who lost their mind and took out 3 ads this year, one that I am late in submitting even as I type, I can share my reasons for the ad information I chose.
Ad 1 this year was a tribute to Dallas, Ch Sherwood's Restless Heart. In the ad, I felt it was important to advertise both the good health that has been passed down to her descendants, as well as their many accomplishments in the different venues that they participate. This was a 3 page ad and included pictures of the 8 descendants that I either own or bred with a short description of their accomplishments and a listing of their health testing results.
Ad 2 this year was a brag about my two Top 20 lure coursing girls and to introduce my young up and comer. It was a 1 page ad with pictures of all three and a blurb about their coursing highlights. This pretty much took up all the space I had.
Ad 3 this year will be a brag on my Veterans. The reason I have not submitted was because I got a little stuck in the design. I have pictures of both Rally and Nicky and a short blurb about how they are staying active as veterans. With Nicky, I also included a line about being excited about his upcoming litter so I did want to include health testing information but am worried about it being too squished. I am still playing around with it and I know that Tony will do a great job of translating whatever draft into an excellent ad.
Hope that helps.
Now if The Basenji magazine can only "lose" my email address until the ads for the puppy issue are due so I am not tempted into any more ad space before then:D