@Quercus:
Honestly, this is a really simple exercise, and every Basenji owner should be given the training steps upon receiving their dog (any dog, really)…but jys mentioned some GREAT training references in her earlier posts. But the "attention" or "watch" exercise, when propery trained and rewarded can be used to combat just about any undesireable behavior.
Absolutely, Name Response and Attention are such important behaviors and make all other training much easier. I have spent the summer training shelter dogs and teaching kids to train dogs and both of these have been invaluable tools. The kids in camp realized really quickly that I had a much easier time working even my "wild" puppy during camp because she was so heavily reinforced for watching me that even when the other summer camps would tromp by chatting and yelling over at their friends she would still look at me to see what we were going to do next. The best thing about both of these behaviors is they are easy to practice at home or when you are waiting in a class situation.
Another thing that I really encourage is keeping some of your dog's breakfast or dinner out and using those to reward good behavior around the house. It doesn't have to be anything you even asked the dog to do, just rewarding him for the times that he is calm will really help reinforce calm behavior.