At 10 weeks, he's using it as an excuse to play. Because sometimes getting a collar on fast is life or death, it's one of those I don't mess around with. Get a partner to help hold him, happy talk, put it on, say GOOD COLLAR, and treat. If no help, hold him firmly in your arms, same process.
Start working on basic commands. Sit, as wizard suggested, is critical. I have had 100 pound rotties so excited to go out that it would be a wrestling match except for the SIT command, lol. I have even taught them to put their noses in their collars for a reward. Make the game into complying and getting treated/praised so you replace "bite the collar" with something positive.