My two cents about responsible breeders vs byb/pet stores. These are the reasons I was afraid of breeders and went with rescue instead.
First- they are easy to find. There are TONS of pet stores, and those sites like nextday pets, etc. (I found Jack of Petfinder.com- rescue site, but you see what I mean) Find ways to advertise yourselves that are consumer-oriented. People that want companions are afraid of sites like the AKC or BCOA. They figure those are for people who want to breed or want to show. I did. Go to wikipedia and create links to your websites- thats free!
Second- there are fewer questions asked, which I know is bad for the dogs, however, when I was looking I saw a few sites that said that home visits would be made. I am a really messy person- my house is not dirty, but it is messy. Shoes everywhere, clothes unfolded on the bed, things are never put away. I didn't want someone coming to see that….it just scared me! I am not saying that you shouldn't do home visits, I think you should. Just don't make a huge deal about it. When you talk to someone, tell them what it is that you are looking for in a home visit. I mean, knowing what I do now....if you are a messy person before getting a B, you learn real quick to clean up after yourself!
And third- price is a factor. Or, I should say that the assumption of price is a factor. People assume that breeders will cost more, so when they find a "deal" at a byb, they buy there figuring that they are getting a quality bred puppy for a lower price. But, like Sharron said, there is a fee for a rescue pup, too. You don't need to lower your prices- I know that you aren't making money, and I know that you have to cover costs. Make sure your potential buyers know what they are getting: Shots, good breeding, (explain why- mom and dad have great temperment, etc...) endless resource for behavior and breed questions from you, puppies are socialized and exposed to different stimuli...I've even heard that breeders will often board the pup if the owners are going out of town. Sell your service!
Anyway, that is my opinion. I would love nothing more than for all puppy mills to be run out of business, and I never ever had to adopt from a shelter again. I would run happily to my nearest breeder and ask to be put on a waitlist. In the meantime, I am happy when a B finds a happy home, as I think everyone on this site has, whether he came from a pet store, byb, rescue, breeder, or if he just dropped from heaven.
I hope I don't offend...