@Kipawa:
Can I just confirm with everyone here that one chip is all you should need for an individual dog's life?
Yes I know that, i hope other people know that, but i just meant if you breed or rescue (you have alot of dogs and puppies) then the incentive program is nice because after 25 chips purchased, you never have to buy another one as long as your people enroll their dogs, and once you sell 25 puppies, you will get 25 more points to get for free ("buy") another box of 25 microchips so ultimately for the initial price (whichever program u choose (25 ct box, 2 10ct boxes ad a 5ct box, 5-5ct boxes, or go for the long expensive process of purchasing them each) you will then, after the purchase of 25 is made, you will never have to buy another one again. So for rescues that initial cost is great because its alot but after that is all free as long as you get the person to enroll their new pet (for $19.95 each pet, or 17.50 online.) You just have to make sure they include the incentive promotional code. mine is XXX5585. So just tell the new owners to type that in the online box. Otherwise i have forms with the number already on my paper that they send in. Its very nice. But not for just a pet owner, you have to be a rescuer or a breeder or it does you no good, as you will never need to get 25 microchips (unless you buy 25 dogs) lol
Anyways hope i didnt confuse anyone. Summary: Yes one chip per one dog for the lifetime of the dog, but if you breed or rescue, the incentive program is the way to go