Nutura Sold
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OPPS would have been nice if I spelled the heading correctly… it is Natura, not Nutura
Deal completed on June 1, 2010, Natura has been sold to P&G. This effects Innova, EVO, California Natural....
I expect we will see a big change in the quality of these foods. (IMO)
As I side note, I have been using Fromm's dry (mixed with other brands) and really like it. I have used the Fromm's gold and Gold Star products
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I'm sooo disappointed that this sale has happened. Unfortunately, since I don't trust what will happen to the food, I've taken EVO off my list. I recently switched to Instinct and have had great results with that. I wish Fromms was sold locally to have that as an option as well.
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It's a big corp so of course they'll put somebody in charge to get costs down and make it cheaper to get their bottom line up and increase their return on investment. P&G has so many product lines that it's unfortunate they have to get their hands on dog food too.
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I'm very disappointed. EVO has been part of our repertoire here.
I know I can find Orijen around here. I think I'll go grab a couple of bags of EVO today. Nothing will have changed yet, right? :)
I would think that you are still OK…
As far as Fromm's, while it is not sold local here either, I just order on line and have it shipped
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We switched fro EVO to Orijen several months ago and are very happy with it. I do mix in regular Innova, but only about 20% of their food is the Innova. Guess I need to look for an alternative if I notice formula changes.
Problem is not a formula change, but using cheaper ingredients and from a wide range of suppliers, whoever is cheaper at the time they are buying..again IMO
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We shouldn't see any major changes for at least 18 months. At least, that is what we experienced as a pet supplies retailer with the Iams/Euk change. I really like the Naure's Variety. I have some fill issues with Fromm and out dated product. Good food just check expiration dates on bags
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:)I feed my pets Dynamite dog food. It is of much higher quality than stuff you can get at the pet store. It costs a little more but you aren't paying for fillers. The company is out of Idaho and carries products for other animals and humans. I am a distributor since my friend hooked me up with horse feed from them about ten years ago and sold me on their products! My pets eat better than I do!
Maria
