Using Real Estate Call Capture to Establish Relationships and Generate Leads

With the recent fallout from adjustable rate mortgages, sub-prime loans and high foreclosure rates, the real estate lead services sector is facing a regrouping period. Now more than ever, those in the real estate business know that creating a solid, trust-based relationship with clients is critical. With potential clients and returning clients, providing useful information and easy accessibility creates a foundation for a positive relationship, while fast and thorough follow up helps nurture a rapport. There are many tools available today that can strengthen a business's capacity in these regards, including call capture technology.
The call capture system uses technology to provide an agent with every caller's contact information. This technology allows the agent to both generate leads and track relevant issues in the communities they are interested in serving. Doing so creates opportunities for future real estate marketing and more targeted informational outreach.
Identifying the needs and concerns of today's home buyers and sellers through a call capture system allows an agent to offer targeted and effective information and strategic marketing materials. An agent can then position themselves as a knowledgeable and reliable source by offering informational reports, guides and tips relevant to local market factors. This allows the clients to seek out the agent, and make the first contact, and allows the agent to prove that they are trustworthy and willing to provide service throughout the home service leads and selling process.
As information seeking is often the first step in the decision to buy or sell a home, aiding clients by using a call capture system provides the real estate agent with an opportunity to make a positive first impression, and increases the potential for relationship building.

Providing guides to help avoid foreclosure, increase a home's market value, or re-mortgage homes helps agents to maintain relationships after a sale, while market guides allow a potential client the opportunity to contact the agent even before they may be ready to buy. By linking informational materials to a call capture system, a real estate agent can learn more about the client pool they are serving while establishing new leads.
Agents can also use call capture technology in a combination with free information through marketing venues such as newspapers and ads. To access the advertised information, the client would call a toll free number followed by an extension linked to the topic or ad type. The call capture system then allows the agent to track the responses to various topics, as well as the effectiveness of ad types. By using the information gathered about the popularity of relevant issues, agents are better able to create effective marketing and outreach strategies.
Similarly, call capture technology can be used in tandem with outreach to established contacts through e-mail lists, newsletters, and other forms of customer interaction to maintain contact and identify consumer needs. Using the call capture system, a real estate agent can be constantly collecting information and using it to refine and improve their services. Increasing quality of service by efficiently identifying and addressing client needs will help to build the agent's reputation.
Call capture systems also allow an agent to offer information related to existing listings, such as audio tours and listing descriptions, as well as pre- and post- sale decision aides. Because the call is being paid for by the real estate lead programs, the caller id information is legally available even from unlisted and blocked numbers, and can be used for follow-up communication. By using call capture systems to provide audio tours and listing information, a real estate agent is able to get critical information to potential buyers 24 hours a day, providing a high level of service to the sellers. The audio message system also means that the information can be conveyed to multiple clients while conserving company man-hours for follow up calls. This also means clients won't have to jump through customer service hoops to get their hands on the desired information.
In order to survive the effects of the real estate crisis, smart real estate agents are searching for ways to strengthen their relationships with their clients. Becoming a reliable, trusted and useful source of real estate information creates credibility and positive rapport with clients. In the current market atmosphere, these are reassuring and attractive traits, and a good starting place for relationship building. Call capture systems allow agents to integrate this approach with lead generation and marketing tracking to maximize their potential success and more effectively serve their client base.
In order to survive the effects of the real estate crisis, smart real estate agents are searching for ways to strengthen their relationships with their clients. Becoming a reliable, trusted and useful source of real estate information creates credibility and positive rapport with clients. In the current market atmosphere, these are reassuring and attractive traits, and a good starting place for relationship building.

Author Bio: Andrew Thomas is a Content Marketer, Blogger , Best Legal Leads, Discount Mortgage Leads . He is professional story teller at ZipBrands.com
He has studied the Real Estate Business for years. He enjoys connecting with people, keeping updated with latest in the field of Real Estate and Business etc. He has also discovered great shortcuts that can help investors make better decisions when it comes to buying and selling. His work across multiple disciplines broadly addresses narratives of human experience. You can follow him on facebook also.

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